Amy Goropoulos
Amy Goropoulos | Visual & Experience Designer
 Starting with taking a look at the people visiting our website and who our clients are, I pulled together a survey that would provide that needed information and allow us to see what features are most important to our users.

Pyramid

Pyramid Construction Services Inc. is currently redesigning their website. I am doing a complete UX audit and UI layout for the future site.

 Starting with taking a look at the people visiting our website and who our clients are, I pulled together a survey that would provide that needed information and allow us to see what features are most important to our users.

Starting with taking a look at the people visiting our website and who our clients are, I pulled together a survey that would provide that needed information and allow us to see what features are most important to our users.

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Content Audit

Content Audit

To begin site architecture, I first looked at a complete list of all the pages within our site currently. This provided a broad overview of what content I was working with, where it currently lived and who was responsible for creation.

Card Sort

Card Sort

Company employees, current and prospective clients were asked to participate in a card sort, to help determined categories for case study pages. As one of the highest ranked content pieces, it is imperative that users be able to find project profiles that match what they are looking to build. 

Site Map

Site Map

From the card sort and the content audit, I created a site map that pulled together all of the needed features into categories that made sense to our users.

Julia.jpg
Personas

Personas

Several personas were created from the survey analysis and goals were assigned to each. The user paths they take through the site map will inform if the architecture is sound.

Paper Wireframes

Paper Wireframes

Sketching first, there were several rounds of pencil and paper wireframe sketches before moving them into interactive wireframes using Axure.